Challenges
Maytag approached the design firm to look for the next-gen of their kitchen product family. We started the project with the user research. There were a lot of observations, interviews and studies on people's life style involved.

My Role
Researcher and Designer

Deliverables
A presentation package to the client

Below are a few examples of the user profiles I created -

Persona 1: Modern

Persona 2: Industrial

Persona 3: Urban

Persona 4: Traditional-rustic

Persona 5: Traditional- retro

Persona 6: Cutting edge